A Segment is a group of exisiting potential customers that share commom characteristics that make them different from the other group of customers.
e.g., A Car Market may consist of:
1. Luxury Car Segment
2. Family Car
3. Sports Car
Segmentation for B2B and B2C markets is done on the following basis:
B2C:
1. Geographic - Nation, City, Region, Urban, Semi-Urban, Rural, Climate Base
2. Demographic - Family size, Age, Gender, Occupation, Education, Income, Religion
3. Psychographic - Lifestyle, Personality, Social Class
4. Behaviour: Rate of use, Occassion of use, Loyalty, Product Experience, Benefit Sought
B2B:
Demographic, Operating Variable, Purchase Approaches, Situational Factors, Personal Factors.
Latika Goel Life Skills Consultant / Visual Communication Designer / Lifestyle Therapist / Sports Psychologist - LetzBFIT, Fortis Escorts | Marathon Runner | Strength Training Expert Founder of Fitness World LetzBFIT with Latika LetzLearn with Latika We design Intensive Training material for Psychology Students through Online / Offline Mode. Author of a Book on Strength Fitness
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