Levels of Customer Development Profile

Honestly while going through the various levels of Customer Development profile, I thought it is so very similar to the Human Relationship Development Levels.

Level 1 - Suspect
Remote possibility that a person / company may or may not become our Potential Customer

Level 2 - Prospect
A potential customer who may become your customer and chances of gaining them is much more than the suspects.

Level 3 - Customer
When a prospect actually purchases and an initial exchange of money and product/services has been made, they become Customers.

Level 4 - Client
a customer becomes a client when they starts purchasing regularly from the same organization.

Level 5 - Supporter
This is the levels when a customer identifies closely with the product and creates a very positive 'Word-of-Mouth'

Level 6 - Advocate
The is the highest level where the buyer-seller relationship is at peak. The organization has a strong propenent here. The mutuality of the relationship is two-sided now and both customer and the organisation value, respects, and appreciates each other.

@ the end CRM professionals are entrusted with a responsibility that all their Prospects eventually advances up to the Advocates levels for the Organisation and the brand.

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