Customer bonding provides the framework for understanding retention strategies.
Customer bonding presupposes the following:
1. Careful selection of the customers has been done.
2. Quality of Product/Services has been adequately proven.
3. Customer's evolving needs are regularly monitored over time.
4. Strong customer knowledge has been established.
Between the organisation and the customers, there are 4 levels of bonds that exists:
Level 1: Financial Bond
Level 2: Social Bond
Level 3: Customization Bond
Level 4: Structural Bond
Latika Goel Life Skills Consultant / Visual Communication Designer / Lifestyle Therapist / Sports Psychologist - LetzBFIT, Fortis Escorts | Marathon Runner | Strength Training Expert Founder of Fitness World LetzBFIT with Latika LetzLearn with Latika We design Intensive Training material for Psychology Students through Online / Offline Mode. Author of a Book on Strength Fitness
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