Case Study - Nepathya

Nepathya – An emerging Production House

Scope of work – Logo Design & Corporate Design

The client wanted a fresh modern style logo design. They are Young & Emerging Production House.

We focussed on the sleek styles pastel shades with value addition of N as crafted in some style.

It had to be modern yet sleek yet conveying the value with design as well as color.

We had to provide them few color options too.

Thoughtfully, we worked on around 8 logo styles with different shades and styles.

Styling ‘N’ of Nepathya was the biggest challenge at the same time keeping the design stylish yet sober.

Initially client was keen on going with google green and blue shade and it was a challenge to convince them with some other color shade I was convinced with to be better appealing.

I had to give them what I thought was good for them.

We successfully attracted them with it and finally they selected the color option we suggested.

Afterwards, we produced the Corporate Designs for them too.

Overall, it was a short yet smart nd challenging experience with the client as since its an emerging organisation , the brand identity had to play a big role in their advertisement & PR and we successfully developed the saem for them.

We certainly look forward for a long-lasting business relationship with this client.

Case Study - MoveOn

MoveOn – a Modern Retail Organization http://www.moveon.in

Scope of work: Logo Design and Website design/development

The client came to me with a blank head knowing nothing about the websites but wanted the web presence for his business.

We verified that their brand identity, their logo also needed an alteration and a modern touch with the business meaning added to it.

We started with identifying the brand color through logo and offered them various (around 8-10) logo design options and they selected one design with blue and green color option.

We emphasize here on the brand color of the logo also as the same color has to be reflected in the organisation’s corporate communications through design and advertising in future as the base color theme.

After the logo selection, we moved on to the layout creations with certain themes defining the website. Giving them few layout creatives with the website innovations and navigational flow options.

The creatives were meant to show different ways the website theme can be carried

out.

Also the designs were focussed on the product and distribution sections as these are the core operational features of the organisation.

Client selected one design as home page design and then we moved on the inner pages structures/designs.

Main feature of the site being its Customized Fash based Product Gallery where we divided the products into various categories/sub-categories. The gallery has been showcased as a one stop component where you can select and see any category and its products at any point of time.

The Mother Navigation of the site was designed keeping User Interactivity in mind to ease the user for easy navigation throughout the website.

The website was added with the feature of Opening Flash animation where products are showcased @ the first glance registering the organisation’s value.

The website was completed and made live on time and the project considered as successful with Graphicore being the incharge of website maintenance in future.

We had a wonderful experience working on this project and look forward for a healthy and strong business relation with this potential

DO we have a CHOICE???

Common Man - don’t hav a choice but to face d terror nd get to wrk next day, its d SPIRIT of d people…

Celebrities – have no Choice thn to blog -  Stay Calm people… those who r victimized, also stay calm so they STAY KOOL…

Voters – DO NOT have a choice but to elect the monotonous govt COZ we do not hav a strong opposition party…

Media – Do not have a choice but the speculate the things to generate TRPs…

We d people – don’t have a choice but to sit in house houses and condemn the leaders, the system and all the WRONGS happening around us without doing our BITS… Hypocrites…

Politicians/ Leaders/Authorities – They hardly hav ny CHOICE but to screw their job and misuse their authorities… poor illiterate/literate bunch of ‘JantaKeSevak’…

To generate sympathy after any mishappening and get bk to thr AC rooms to come out only on NEXT TERROR ATTACK...

lose ARROGANCE and win SUCCESS

We lose everything when we have Arrogance but can WIN all when we lose Arrogance.

Something what majority of us knows bt never implies.

Something that ‘Thor’ – the film teaches us.

Thor is a perfect man who had got what not to be successful – powerful, gud looking,  intelligent, smart etc etc. Yet he lost the battle of being d leader as he was immensely surrounded by his arrogance. The arrogance of being d best, the arrogance of letting others down to prove one as the most powerful.

The ARROGANCE!!!

He met someone nd then he was in a battle to lose it, to lose the arrogance. He lost it eventually and WON the leadership, the Hammer!

We all are surrounded by Arrogance in one way or the other. We often ignore our Arrogance and keep fighting for the Success.

However very few of us realizes that if we fight with Arrogance, Success itself would follow us!!!

So friends, lose ARROGANCE and win SUCCESS!

They need 'Luv, Care & Affection' !

Met this ‘Strange Female @ Super Market’.

I visit this superstore regularly for my grocery shopping.

All waiting for my turn to get over nd their to come. Suddenly, a female appeared, out of nowhere, asking to do her stuffs in the process of our billing.

She was strange. No ethics. All were in queue and she emerged as a fat, little, tiny, black cat to get her a favour.

I said “pls come in d queue”

that’s it.

She lost her temper… anger spitted her voice… she started shouting at me… as if India has asked Dawood from Pakistan and Mr. Basher Ahmed has lost its control in anger nd warning India. (:

She was actually funny and needs lots of luv from people…

Friends, pls if u get to interact with such people around, who are ‘Angry, Shouty and lose temper, use bad words’, pls give them loads and loads of 'Luv, Care & Affection'…

they are luv deprived…

nothing else… (:

MoRnInG_WaLkS_______________

Morning Walks

The first thing that comes to mind when we start our day. Morning Walk. Life will always be hectic yet if one want to take time out and make it worth living, it just requires a small effort… A little extra for your family and for the love of ur life…

The first feeling of the day, everyday, where you look forward to spend that 30-40 minutes with ur BEST HALF and flush all the grudges, depressing stuffs and negatives off u … where you intend to gain that intimacy with the purity that you have in ur heart… the purity for your luved ones… that can only come when your heart is free from all the bitterness and the feeling of resentment…

Those few minutes walk would give your life a altogether new meaning… @this stage of life, it allows you to grow every minute you spend together… the time when you get you vains ready for the long day ahead fights… fights to deal with the unwanted, fights to rise high, fights to let go those who left u, fight to prey for those whom u luv and fight to be as pure as the nature is…

This is the most booster time when you prepare yourself to breathe deep and breathe out all the negatives and detoxify ur mind of those – people who forms downbeat roads ahead you in order to obstruct you and –thoughts that troubles you to be full of truth and purity…

Morning Walks are significant as it gives your life a reason to start you day full with constructive and pure thoughts…

So dear friends and luved one, start Morning Walks today onwards with your Best Half OR your luved ones and see the diference in your life…

Services marketing and CRM

Service is an essential element of marketing of any organisation be it roduct or Services.

a PRODUCT is a tangible entity. It is anything that can be offered to a market to satisfy a want or a need. these includes:
Physical goods
services
experiences
events
persons
places
properties
organizations
informations & ideas

A product is termed coz it can be SEEN, FELT, TESTED before a customer purchases it.

a SERVICE is intangible coz it cannot be seen, felt or tested before a customer acquires it.

A service is an act of proven performance and experience.

A Product and service characteristics goes as opposite to each other:

In a Service
- Ownership is not transferred to the customer
- Its Intangible
- it cannot RESOLD
- it cannot be DEMONSTRATED
- it cannot be STORED

4 Major Characteristics of Services that makes them different and why services are more difficult to market:
1. Intangibility
2. Inseparability
3. Inconsistency
4. Inventory

Marketing MixMarketing mix is a combination of elements an organisation controls that can be used to satisfy the needs of a customer.
the 4Ps are not sufficient therefore its required to go for EXPANDED MARKETING MIX

4Ps are:
1. Product
2. Price
3. Promotion
4. Place

Expanded Marketing Mix:
5. Physical Evidence
6. Process
7. People (the MOST CRUCIAL element of marketing)

Service Marketing TRIANGLE

The three main elements of service marketing are
1. Company
2. Employees
3. Customers

There are 3 types of marketing that takes places between these 3 elements of service marketing:
1. Between Company & Employees - Internal Marketing2. Between Company & Customers - External Marketing3. Between Employees & Costomers - Interactive Marketing